What is Immersive Audio?
Immersive audio places the listener inside the music rather than simply in front of it. Instead of sound coming from just two speakers, immersive formats create a three-dimensional sound field where instruments, vocals and effects can move around, above and behind the listener.
Whether experienced through a professional studio, home theatre or headphones, immersive audio opens up entirely new creative possibilities while bringing listeners closer to the performance.
Why does it matter?
Because streaming platforms, artists and audiences are increasingly embracing immersive formats as the next evolution of music listening.
